Archives for September 26, 2018

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Palette Naturals: year one as a startup fragrance supplier

Palette Naturals: year one as a startup fragrance supplier

By Deanna Utroske

Last year, Miriam Vareldzis launched a new venture—a beauty industry supply business dedicated to natural fragrance and ingredient transparency. Today, Palette Naturals has clients in 8 countries and the company’s fragrance accords are used in skin care,...

Department store chain Belk launches own color cosmetics brand

Department store chain Belk launches own color cosmetics brand

By Deanna Utroske

Today the company announced its newest private-label brand, Belk Beauty. The product collection, as well as the department store itself, centers on a very Southern identity. Makeup from the new brand was inspired by regional cities such as, Atlanta,...