Archives for January 16, 2019

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Will waterless hair wash from OWA upend the category?

Will waterless hair wash from OWA upend the category?

By Deanna Utroske

The beauty startup led by Kailey Bradt is preparing to launch its first product—a powder shampoo—in the weeks ahead. What this means for the hair care category is yet to be seen. But Moondust Hair Wash is already distinctive. Cosmetics Design checked in...