Greater Cannabis Company partners with Brazilian cosmetics player
The Greater Cannabis Company has partnered with leading Brazilian cosmetics and personal care player Allume Cosmeticos, its first step in to the world beauty.
Archives for April 25, 2019
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Direct-to-Consumer beauty marketing is key, shows Yotpo survey data
The commerce marketing solutions firm recently published findings that illustrate what motivates cosmetics and personal care consumers to buy directly from brands via ecommerce or social media rather than shop for beauty at conventional retail stores....
Inter Parfums US sales up in Q1 as the company looks ahead to new fragrance launches
This week the fragrance maker announced its first quarter sales figures, boasting a net increase of 3.8%. While European product sales account for the bulk of the Inter Parfums business, a nearly 55% lift in US sales gets the credit for this quarter’s...
P&G leverages Herbal Essences brand for consumer education
At the Sustainable Brands Conference in Paris, the company announced plans to use the hair brand’s marketing reach as “a force for good and a force for growth,” which means that Herbal Essences will be talking a lot about its certified botanical...