Archives for July 11, 2019

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2019 Indie Beauty Innovators Awards finalists announced

11-Jul-2019

By Deanna Utroske

This week, ICMAD, the Independent Cosmetic Manufacturers and Distributors association, released its list of 30+ finalist across 11 categories. Winners will be announced at a celebratory dinner later this month in Las Vegas, Nevada.

Can machine learning help cosmetics and personal care brands build consumer loyalty?

11-Jul-2019

By Deanna Utroske

Launchmetrics thinks so. The data analytics company launched a new brand decisioning platform today called Insights by Launchmetrics that promises to help beauty brands spend smarter on marketing as well as to compare and contrast a beauty brand’s...