News & Analysis on Cosmetics Innovation
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
Germany-based cosmetics and personal care player Henkel has announced that it is acquiring premium professional hair care brand DevaCurl, which specializes in treatments and products for curly hair.
The household cleaning company has bought 2 sun care businesses and a men’s skin care line this year, bringing the number of brands in the SC Johnson lifestyle category up to 8.
The Unilever brand announced its new No | Better | Less Plastic framework recently and is moving forward with new beauty packaging initiatives that will remove over 20,000 metric tons of virgin plastic from the brand’s supply chain.