News & Analysis on Cosmetics Innovation
US beauty major Coty has announced the European expansion of Kylie Skin a year after its launch – part of a wider plan to build out Kylie Jenner’s beauty businesses into a global powerhouse brand.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
Beauty packaging and product solutions company WWP announced the new executive hire this week. Adams bring with her 15 years of CFO success and is set to improve the financial structure of the company’s global business.
Latin America is now the epicenter of the Coronavirus pandemic. And cosmetics and personal care professionals have been stepping up to help in that region for weeks. Now, one grassroots campaign in Brazil is betting on the power of collaboration.