News & Analysis on Cosmetics Innovation
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
Personal care brands need to leverage on the emotional power of fragrances in order to meet the rising expectations of consumers in the rapidly urbanising Asia Pacific region.
The Institute for In Vitro Sciences Inc (IIVS) believes the support from domestic cosmetic companies can help to further its cause to implement non-animal testing methods in China.