Archives for July 14, 2020

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Lip service: Kao study proves its highly occlusive formula effective as balm to improve lip roughness

14-Jul-2020

By Amanda Lim

Japanese cosmetics firm Kao has combined common oil and wax to develop a new lip care formula that was found to have ‘greatly contributed’ to the improvement of dry and chapping lips.

Testers are over, but can the ‘touch-and-try’ cosmetics business rely on virtual testing post-pandemic?

14-Jul-2020

By Amanda Lim

The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.