News & Analysis on Cosmetics Innovation
The beauty and personal care world has faced significant upheaval on a global scale during the ongoing novel coronavirus (COVID-19) pandemic, but it has also emerged as resilient and innovative despite consumer and retail trends morphing at great speed.
Indie Beauty Profile
In her Indie Beauty Profile, Ozohu Adoh, CEO of EPARA, outlines the concept behind a luxury botanical skin care brand created specifically for women of color. And, she shares 3 top tips for cosmetics and personal care entrepreneurs at any stage of business.
This week, Los Angeles, California – based beauty and wellness maker HatchBeauty Brands announced the deal, which it’s promoting as ‘Trend Democratization’ – a venture that makes on-trend color cosmetics affordable.
New Zealand-based skin care brand essano is making its US expansion a ‘key focus’ for the company in response to demand for natural and clean beauty brands.