Archives for September 2, 2021

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Amouage gears its luxury fragrance strategy to the US market

Amouage gears its luxury fragrance strategy to the US market

By Natasha Spencer

Following the Oman-based luxury fragrance house’s expansion into the US, Amouage is now setting its sights on expanding its retail stores, rolling out its new e-commerce fulfillment platform, and shaping its strategy to meet US consumers’ perfumery demands.