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Archives for January 13, 2022
Q&A
"Experiential kind of experimentation": P&G steps into metaverse with BeautySPHERE platform
P&G launched new digital platform BeautySPHERE at the CES trade show in January. CosmeticsDesign spoke with Alexis Schrimpf, Vice President of Design, Global Skin and Personal Care at P&G about what the platform is and how the metaverse plays into the...
Digital-proof packaging: Labels are the ‘last marketing opportunity’ for beauty brands
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
‘Age reversal is dead’: How the pandemic redefined anti-ageing for beauty consumers
The acceleration of wellness and self-care trends during the COVID-19 pandemic is accelerating the eradication of the beauty consumer’s long-held desire to completely erase the signs of ageing.
Microbiome and skin ageing: Postbiotics in beauty hold potential for new product development
There is potential in moving microbiome skin care beyond sensitive skin and acne treatments into the anti-ageing segment, where more consumers are searching for solutions that target the root causes of skin ageing.