Rebrand aims to turn Commodity into the “modern American perfumery”
After a recent acquisition, fragrance brand Commodity is ready to rebrand to both hover between niche and mainstream perfume and innovate for American consumers.
Archives for August 10, 2022
5 current and possible future uses of the Aryballe fragrance technology
New technology is hoping to turn some of the human experience of scent into data in hopes of streamlining processes in fragrance and other sectors.
Vibe check: The pitfalls of allowing TikTok to dictate beauty product development
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
Staying put: L’Oréal confirms that Maybelline will continue to have offline presence in China - CEO
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.