Quiz: Which of Euromonitor's 2022 consumer types is your key consumer
Consumer trends are a great snapshot of the whole market, but knowing what a brand’s consumer type is can help zero in on the right strategies.
Archives for August 22, 2022
EXCLUSIVE IN-DEPTH ANALYSIS
How to win over… the modern male beauty and personal care consumer
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.