News & Analysis on Cosmetics Innovation
Colours that amplify and communicate product benefits, influence mood and enable self-expression will rise in importance by Autumn 2024 as the beauty industry shifts away from blander hues, says WGSN.
International personal care major Unilever has developed a two-step method offering high SPF and UVA protection via a cleanser and cream that can be offered to consumers in a kit.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.