Influencers & ‘tiktokification’ of ads to drive digital marketing efforts in 2023
Iced Media CEO offers strategic advice for cosmetics and personal beauty care companies to revamp this year’s digital marketing strategies.
Archives for February 21, 2023
Physician addresses rebranded ‘skin flooding’ trend and its impact on Gen Z skin care product consumers
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
‘From defence to offence’: Shiseido will make ‘proactive investments’ for revenue growth from 2023 – CEO
Japanese beauty major Shiseido will start to prioritise strategic investments in three key areas – brands, innovation and people – to drive revenue growth, according to its CEO.