Redesigning a household name: behind Avon’s rebrand
Why did the heritage brand decide to overhaul its visual identity? We spoke to Nick Vaus, the creative director at the agency behind the new look…
Archives for October 11, 2023
Perfect Corp raises the bar on digital beauty engagement
Perfect Corp has made a huge impact in the immersive and exploratory digital consumer beauty experience with its suite of YouCam apps, and is now taking things to the next level with the introduction of an AI-powered app.
What it takes to get gender neutral beauty right
The gender-neutral skincare market has been one of fastest growing sub categories in recent years, but a flood of sophisticated and well curated brands means that competition is now tough in this space.
Non-medicated shampoo can help promote healthy scalp: Henkel study
Shampoos without antimicrobials can contribute to a healthy scalp, a study in the International Journal of Cosmetic Science found. The study showed two different commercial shampoos resulted in increased structural bacterial diversity on the scalp,...