News & Analysis on Cosmetics Innovation
Maybelline and FFFACE.ME partnered to launch the world’s largest augmented reality mirror in Kyiv, Ukraine. The 4,000-square-meter mirror enables a virtual try-on of Maybelline’s new mascara product.
The clean beauty movement has defined a new generation of brands, raising the bar on animal welfare and sustainability as well as providing safer and more effective formulations.
Synthetic ingredients have helped revolutionize the skincare space. For formulators they represent the key to both more eco-friendly and effective products.