News & Analysis on Cosmetics Innovation
Through the use of generative AI, e-retailers and DTC beauty and personal care product brands can now 'transform customer interactions by providing personalized responses' to improve the user experience when purchasing new products.
In this Q&A, we learned more about Shiko Beauty Collective’s unique positioning in the US cosmetics and personal care product spaces, the brand’s curation process, emphasis on Japanese beauty principles, and commitment to cultural representation in beauty.
To widen its brand reach, Silgan Dispensing recently shared a new look for its fragrance pump portfolio: Astrology.