Archives for July 17, 2024

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Empowering brands with TikTok Shop: A new era in consumer connection

Empowering brands with TikTok Shop: A new era in consumer connection

By Cassandra Stern

A recent NIQ report explores the meteoric rise of TikTok Shop's popularity with beauty and other retail consumers, its impact on e-commerce strategies, and how brands can leverage the platform to improve engagement, awareness, and product sales.