Archives for July 18, 2024

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P2 Science partners with Living Proof for sustainable hair care solutions

18-Jul-2024

By Cassandra Stern

The collaboration between green chemistry-focused P2 Science and science-driven hair care brand Living Proof has already brought forth a proprietary smoothing and anti-frizz technology to market that is quickly becoming a favorite of US consumers, with...

Cetaphil marketing initiatives captivate growing US men's skin care market

18-Jul-2024

By Cassandra Stern

Building on the momentum gained during the brand's recent Super Bowl ad campaign, Cetaphil has recently launched the "Ceta Six-Pack" and Ceta-Grill marketing strategies to target the burgeoning men's skin care market sector.