Archives for August 27, 2024

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The hidden dangers of green marketing in cosmetics and personal care

The hidden dangers of green marketing in cosmetics and personal care

By Cassandra Stern

Recent litigation and regulatory action against Colgate's Tom's of Maine, P&G's Native products, and Burt's Bees are just some examples of how beauty and personal care companies can struggle to navigate the challenging space of green marketing claims. In...