News & Analysis on Cosmetics Innovation
In a recent interview with CosmeticsDesign, Nisha Palvia of PERLab reveals how minimalist beauty packaging can elevate brands by balancing simplicity with essential product details, cost-efficiency, and sustainability, urging a strategic approach to meet...
Inclusive beauty brands certified by the SeeMe Index grew "1.5X faster than less inclusive competitors," demonstrating that addressing diverse consumer identities leads to "stronger brand differentiation, higher consumer loyalty, and increased sales,"...
e.l.f. Cosmetics’ collaboration with Tinder on the "Put Your e.l.f. Out There" Vault collection reflects the growing trend of beauty brands partnering with lifestyle companies, with e.l.f. Chief Brand Officer Laurie Lam noting that "makeup is a powerful...
California-based AI pioneer Brightseed and Belgian hydroponic biomimetic indoor farming innovators Botalys have announced a partnership for sustainably sourced bioactive botanicals for a range of applications.