News & Analysis on Cosmetics Innovation
In an era where experiential marketing campaigns 'allow beauty brands to connect with their consumers on a deeper level,' said Pauline Oudin, CEO of Gradient Experience, overcoming challenges like proving ROI need to be mitigated to embrace opportunities...
Beauty supplements player Nutrafol is entering the male topical market after learning that men "experience more scalp concerns than women and that shampoo is top of mind for over half of men (56%) when it comes to hair growth products", said Dr. Brianna...
A recent report by Lauren Goodsitt, Director of Beauty and Personal Care at Mintel, outlined several key drivers of the gourmand fragrance space, include the combination of sweet and spicy, or 'swicy' flavor notes and a rise in comforting familiar scents...
In this CosmeticsDesign Q&A, we spoke with legal experts Rachel Raphael and Aliza Karetnick, Partners at Morgan Lewis to discuss the increasing risks of contaminants in cosmetics and personal care products, highlighting recent litigation trends, the...