News & Analysis on Cosmetics Innovation
Newly released data reveals key shifts in the US beauty market, as economic pressures push consumers towards retailers for budget-friendly options, while fragrance and clean beauty sectors offer resilient growth opportunities.
With nearly 60% of holiday shoppers expecting a premium unboxing experience and two-thirds willing to wait longer for personalized gifts, beauty brands face a critical opportunity this season, according to a recent survey from logistics company Outerspace.
The National Advertising Division of BBB National Programs found Drunk Elephant’s safety claims for kids and tweens were supported, but urged the brand to ensure influencer posts are 'clear and conspicuous' in disclosing material connections.