ELC to produce biotech materials at manufacturing site in Belgium
The Estée Lauder Companies (ELC) is opening a new BioTech Hub near its manufacturing and distribution campus.
News & Analysis on Cosmetics Innovation
The Estée Lauder Companies (ELC) is opening a new BioTech Hub near its manufacturing and distribution campus.
“In a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended GuruNanda, LLC discontinue ‘natural teeth whitening’ and ‘dazzle from first application’ claims,” NAD reported.
“By focusing on sustainable practices — from feedstock sourcing to energy-efficient production — Presperse is making beauty a responsible, sustainable part of the future," says Dr. Daphne Benderly.
AI-driven innovation and Gen Z and Alpha’s influence are pushing beauty brands to rethink personalization, privacy, and marketing strategies, says Michelle Cooke, an attorney at ArentFox Schiff.