Impending TikTok ban may reshape social commerce landscape for cosmetics industry
With TikTok’s future in jeopardy, cosmetics brands face the challenge of reinventing their social commerce strategies.
Marketing & social media
Rogaine's “National Hats Off Day” seeks to reframe discussions surrounding male hair loss
With Rogaine launching “National Hats Off Day” to shift the issue of men’s hair loss into a journey of growth, cosmetics and personal care brands have a unique opportunity to foster supportive, transparent conversations and address evolving consumer needs.
Amazon Prime Big Deal Days 2024: Beauty sector shines amidst Q4 spending trends
The beauty sector was a standout during the most recent Amazon Prime Big Deal Days, driven by a mix of legacy brands and viral sensations, and Market Defense experts predict this momentum will carry into a strong Q4 as brands capitalize on consumer...
Growing up beautiful: How Gen Alpha is redefining beauty & personal care
Generation Alpha is rapidly shaping the beauty and personal care industries through their early exposure to social media, rising interest in gender-neutral grooming, and demand for safe, ethical, and age-appropriate products, creating significant...
Decline in eye makeup signals shift in consumer preferences, says Spate report
A recent Makeup Trends report from Spate reveals a decline in eye makeup interest as consumers increasingly favor minimalistic beauty routines, innovative textures, and long-lasting products, emphasizing the need for cosmetics brands to adapt to shifting...
Riding the 'second wave' of K-Beauty in the US market
With K-Beauty's expansion into new categories and a projected market value of $9.9 billion in North America by 2032, US manufacturers and retailers are positioned to benefit by embracing the 'Second Wave of K-Beauty.'
Beauty & skin care brands increase experiential marketing budgets amid industry shifts
In an era where experiential marketing campaigns 'allow beauty brands to connect with their consumers on a deeper level,' said Pauline Oudin, CEO of Gradient Experience, overcoming challenges like proving ROI need to be mitigated to embrace opportunities...
Beauty on ice: Skin care and cosmetics brands score big with NHL partnerships
e.l.f. Cosmetics and Tareen Dermatology have partnered with the Toronto Maple Leafs and Minnesota Wild, respectively, for the 2024-2025 NHL season to promote inclusivity, skin health, and community support through innovative campaigns and philanthropic...
Lawsuits over fake collagen in cosmetics raise concerns for industry
A recent series of class-action lawsuits against four beauty brands highlights concerns about the authenticity of collagen-based cosmetics, emphasizing the need for transparency in ingredient claims as consumer demand for collagen products continues to rise.
Brightening, anti-aging, and beyond: What’s driving professional skin care sales?
The professional-grade skin care market is expanding due to growing consumer demand for anti-aging and brightening products, with Boomers spending an average of $165 per visit in 2024, while brand loyalty and targeted marketing—especially for Gen Z,...
FTC's new rule on fake reviews: Implications for cosmetics and personal care industry
The FTC's new rule on deceptive reviews 'builds on existing truth-in-advertising principles' and will require cosmetics brands to ensure that all reviews and testimonials are 'genuine and reflect real consumer experiences' to avoid significant penalties,...
September Launch Pad: Seasonal inspiration
From spooky-themed cosmetic products to lip, face, and body moisturizers designed to beat the chilly fall weather in style, this month's roundup features new product launches from consumer favorite brands like TIRTIR, Dieux, Vaseline, and Touchland.
Pop Culture and cosmetics: TV and film-inspired beauty collections take center stage
Cosmetics brands are increasingly tapping into pop culture partnerships, such as NYX’s "Beetlejuice" collection and Warner Bros.-themed campaign, to “push the limits of artistry and entertainment” while leveraging these collaborations to generate buzz,...
October 2: Get ready for our Skin Care Advancement webinar
There's still time to register! Don't miss the chance to hear from industry experts on everything from skin care ingredient formulation trends to innovations in anti-aging and the impact of consumer demand on new product development.
Curology x Funfetti lip balm launch highlights opportunities for cross-industry partnerships
The new product collaboration, which is a first for skin care brand Curology, exemplifies how beauty brands can expand their consumer demographic reach in creative ways that appeal to nostalgia or emotion.
Community building to foster engagement: A modern approach to support beauty brand loyalty
From Colgate’s $100,000 in scholarships to Dove’s body confidence workshops and KISS’s podcast for textured hair, beauty brands are transforming customer engagement through impactful, community-focused initiatives that resonate with today’s socially...
Majority of Americans delay sun-related skin care until age 26, despite risks: Survey
A new poll reveals that 79% of Americans report having experienced sunburn and only one-fifth using sunscreen daily, revealing that "there is a huge opportunity to increase prevention and decrease serious melanoma diagnoses with very little effort," said...
Minimalism in beauty packaging: A strategic shift for brands
In a recent interview with CosmeticsDesign, Nisha Palvia of PERLab reveals how minimalist beauty packaging can elevate brands by balancing simplicity with essential product details, cost-efficiency, and sustainability, urging a strategic approach to meet...
e.l.f. and Tinder's new relationship bridges the gap between lifestyle and beauty
e.l.f. Cosmetics’ collaboration with Tinder on the "Put Your e.l.f. Out There" Vault collection reflects the growing trend of beauty brands partnering with lifestyle companies, with e.l.f. Chief Brand Officer Laurie Lam noting that "makeup is a powerful...
NutraCast: Launching a supplement brand in the beauty retail industry
The CEO of Imaraïs joined the NutraCast to discuss the ins and outs of pioneering a new category of clean, plant-based, clinically-backed ingestible beauty supplements.
Touchland’s 123% Q2 sales surge: A blueprint for personal care brands
Following exponential sales gains in 2023, Touchland has focused on implementing strategic retail moves, authentic influencer partnerships, and consumer-driven innovation to fuel further consistent growth in the competitive personal care market.
Two cases against HiSmile product ad claims referred to FTC by NAD for further review
NAD has referred HiSmile PTY to the FTC after finding that its claims, including "instant brightening" and "no tooth sensitivity" for teeth whitening products, were unsupported, and HiSmile also declined to comply with NAD’s recommendations or...
68% increase in male skin care usage: What’s driving the surge?
Key factors driving the noteworthy growth in the men's skin care segment of the beauty and personal care market include "a cultural shift towards inclusive grooming" and "an evolving concept of masculinity that embraces self-care," according to Mintel...
CPNA 2024: BEAUTYSTREAMS unveils this year's key beauty industry trends
Each year, BEAUTYSTREAMS compiles and presents its Cosmotrends report for an informative and comprehensive examination of current beauty industry trends. We spoke with Trend Localization & Business Development Director for North America, Eleonora...
Walmart Marketplace expands opportunities for beauty and personal care sellers
The retailor is significantly enhancing its platform to support beauty and personal care sellers by launching Premium Beauty with over 20 new brands like COSRX, T3 and Beachwaver, while also introducing advanced multichannel solutions and omnichannel...
Unlocking the power of AI and AR: How technology is reshaping the beauty market
With projections showing significant growth in AI's influence and market value in the coming years, AI and AR technologies are transforming the cosmetics and personal care industry by enhancing personalization, sustainability, and consumer engagement,...
August Launch Pad: Consumer-centric creations
This month's roundup reflects a deep understanding of consumer needs and trends, from Kiehl's addressing intimate care to Neutrogena targeting early anti-aging concerns for Gen Z, with a focus on product designs that meet specific, often underserved,...
The hidden dangers of green marketing in cosmetics and personal care
Recent litigation and regulatory action against Colgate's Tom's of Maine, P&G's Native products, and Burt's Bees are just some examples of how beauty and personal care companies can struggle to navigate the challenging space of green marketing claims. In...
How Peace Out Skincare is meeting Gen Z’s acne care demands
Peace Out Skincare has aligned with Gen Z's values by prioritizing 'product efficacy and delivering on our promises' and incorporating features like patented Salicylic Acid technology and sustainable practices, shared VP of Product Development Michelle...
TikTok drives $31.7B in beauty sales: How viral trends are shaping the future of cosmetics
TikTok has driven significant beauty product sales through trends like #TikTokMadeMeBuyIt, with beauty sales in the US reaching $31.7 billion in 2023, led by a 15% growth in prestige makeup sales. We spoke to a Coresight Research analyst to better...
From TikTok to Amazon: How ColourPop, Smashbox, Curology & Dr.Jart+ are embracing e-commerce evolution
Recent expansions by ColourPop on TikTok Shop, Smashbox and Dr.Jart+ on Amazon’s Premium Beauty Store, and Curology on Amazon demonstrate how beauty brands are strategically leveraging new e-commerce platforms to enhance accessibility, engage with...
NPD trend watch: Food & beauty brands merge for unique consumer offerings
Recent product launches, such as Hellmann’s "parfum de mayonnaise" and Auntie Anne’s pretzel-scented perfume, illustrate a significant trend where "food and beauty sectors merge," creating unique consumer experiences that reflect evolving trends in...
CPNA 2024: How the K-Beauty boom is shaping the US market
K-Beauty's influence in the US continues to surge, with the market expected to reach $13.9 billion by 2027 (as reported by Allied Market Research), driven by trends like skinimalism, e-commerce innovation, and the power of social media.
Traackr report reveals 23% surge in sponsored content mentions & 44% increase in skin care engagement
Traackr's "State of Influence: Beauty 2024" report also reveals a 68% surge in Instagram video views, highlighting the growing impact of paid media and strategic creator partnerships in the beauty industry.
Prime Day 2024: 649% ad spend surge & TikTok’s impact on Amazon beauty trends
During Prime Day 2024, Amazon's Beauty & Personal Care category saw a dramatic increase in ad spent and sales revenue, driven by TikTok trends and intensified competition among premium brands.
Case Study: RoC Skincare's approach to ethical AI in skin care personalization
Revieve's collaboration with RoC Skincare on the RoC AI Skin Insight tool leverages advanced machine learning and AI to deliver 'highly personalized and evolving skin care recommendations' while addressing ethical considerations such as data privacy,...
US facial skin care market to grow 2.2% in 2024: hydration, anti-aging & multifunctionality drive demand
According to Mintel's research, as 40% of consumers are still searching for effective facial skin care products, there remains ample opportunity for growth and innovation for brands to address unmet needs in efficacy, research tools, and affordability.
Amorepacific Group achieves top rankings on Amazon Prime Day
Amorepacific Group's success during the recent e-retailer sales event included notable sell-outs and high rankings across multiple product categories.