RBC aims to expand personal care with makeover
The company, which also manufactures and markets health supplements, said its strategies will include a compensation plan, streamlining product offerings, changing the name of its network marketing arm and re-branding the website, product labeling and logos.
The makeover will be showcased by the launch of it latest product, NeuroBright, which is described as a synergistic supplements formulation aimed at improving learning and general memory skills.
The product will be the first to feature the company’s new labeling and logo design and will be launched on August 14 at the company’s retail distribution points throughout North America as well as through its re-branded website.
A first for the industry
The company has also introduced its ClearPay System, which it claims is the industry's first virtually balancing sales incentive plan. The five-leg ‘compensation plan’ emphasizes business building by giving sales staff 10 ways to earn money without the inherent weaknesses of binary systems, the company claims.
“These strategic initiatives and reorganizations better position RBC Life Sciences to capture market share,” said company president and CEO John Price.
“The compensation plan [sales incentive] will reward our independent associates generously, while the new back-office platform will help them monitor, motivate and grow their organization throughout Canada and the United States."
The moves form part of the companies second round of expansion, as it aims to increase the scope of the company’s personal care offerings both worldwide and in the US market.
However, the first half of this year saw the company’s performance was hit especially hard by a downturn in sales for licencees in international markets. Sales in the most recent quarter, ending in June, fell from $6.89m to $6.76m, while net profits remained level at $277,000.
