US market for cosmetic chemicals set to outgrow overall market growth

Predicting that cosmetic market growth in the US will recover during the next four years, the report, which is available from research provider Report Linker, also highlights the fact that the natural and organic trend will continue to feed the growth.

The report also draws attention to the fact that, although the rise in value will be matched by ‘healthy’ advances in volumes, this area of growth will be somewhat compromised by higher value ingredients that are more effective at lower dosing levels.

Also flagged up is the fact that while consumers are increasingly going for proven natural and organic formulations, in parallel with this trend, they also remain highly interested in sophisticated active ingredients incorporating developments such as nanotechnology.

Cosmeceuticals category set to get a boost from actives growth​

In particular the cosmeceuticals category is flagged up as an area that will particularly benefit and develop from the addition of increasingly sophisticated nano-based ingredients technology.

Specialty additives, emollients and moisturizers are also likely to see significant gains, as consumers are expected to demand higher performance from their cosmetics products, together with multi-functionality.

However, in the face of rising interest in natural and organic formulations, certain ingredients that are deemed to be unsustainable or harsher chemical are likely to lose favour, specifically petroleum-derived substances and commodity surfactants.

The report, entitled US Cosmetics & Toiletry Chemicals Market, also points to the fact that demand for specific chemicals will be dictated by growth in other key categories, including male grooming, anti-aging, and ethnic products.

Hispanic-dedicated products set to rise​

Demand for products that cater to the specific skin care and hair care needs of the Hispanic community in the US is being prompted by well above average population growth rates, the report notes.

Meanwhile the continued ‘obsession’ in the US for a youthful appearance is likely to generate further interest in anti-aging products, a segment that has continued to show double-digit annual growth for more than ten years now.

Likewise, the growing over 50s demography in the country is likely to feed the anti-aging category, giving rise to products that contain active ingredients, delivery system, as well as conditioning and moisturizing agents to suit mature skin and hair.