New NY marketing team at La Prairie

First up, Peter Gladel was appointed vice president, Global Brand Marketing, responsible for strategic marketing, brand development and consistent messaging for La Prairie on a global level, having held various marketing positions with L’Oreal and Coty Beauty.

Jeanne Chinard was appointed global creative director, In charge of creating, communicating, and implementing the overall creative strategy, direction and vision of the brand. 

Next, Belinda Schwart was named director, Creative Operations, responsible for managing art, graphics, copy and promotional material projects, having had over 14 years of experience as a project manager in the cosmetics industry, most recently overseeing North America Sales Operations / Marketing for Clinique. 

FInally, Sandy Cordero was named director, Operational Marketing and will build and implement strategies to meet the corporate objectives for sales goals and operational efficiencies.