Salon products firm catches the eye of Kao and Sally Beauty
Kao USA, subsidiary of beauty care brands manufacturer Kao Corporation, recently announced that it has acquired the direct sales division of Essential Salon Products (ESP) which sells salon exclusive Goldwell and KMS California products in the New England area.
"Kao is delighted to expand our direct presence in this area. We look forward to continuing to build the premium Goldwell and KMS California businesses through excellent support of our local salon customers and by creating opportunities for future growth in the region," commented Trevor Attenborough, Kao US Salon, President and GM.
This acquisition will allow Kao to further build its presence in the New England region by leveraging existing business unit infrastructure and strengthening the base for further growth.
Collaboration across the business and improved efficiencies in distribution networks will also allow Kao to better serve existing and future customers.
Elsewhere
Meanwhile, Sally Beauty also announced the purchase of certain assets of ESP by its subsidiary Beauty Systems Group.
This transaction is expected to benefit the breadth of BSG's professional beauty product offerings in the northeast region of the US for BSG's store network and full-service.
This transaction included the acquisition of twelve Essential Salon stores and store team members, the addition of several direct sales consultants and exclusive distribution rights to prominent professional hair care brands.
Essential Salon stores are located in Massachusetts, Rhode Island, Maine and New Hampshire.
"This acquisition is consistent with our strategy to gain additional exclusive distribution rights of prestige hair care brands in the US," said John Golliher, president of the Beauty Systems Group.
"The addition of Essential Salon's twelve stores and talented employees should further strengthen BSG's position in the Northeast."
