Walmart launches prestige beauty retail space online with Space NK, soon in-store
Q&A
Walmart launched BEAUTYSPACENK with Space NK to bring prestige personal care to the retail giant's online and instore sales spaces . CosmeticsDesign spoke with Laurie Tessier, merchandising director for prestige beauty at Walmart, about the launch.
Tell me a bit about what the BEAUTYSPACENK retail space is and where the concept came from.
This unique collaboration, called BEAUTYSPACENK, leverages Walmart’s size and scale with the iconic British personal care and beauty company’s assortment of high-quality beauty brands and products. Customers will now have a convenient way to shop both beauty staples and prestige specialty items during their weekly Walmart shopping trip.
Space NK’s ability to curate an assortment of highly sought-after products will help us continue making beauty more accessible and allow our shoppers to find prestige specialty items all in one place. Working only with Space NK versus 15 brands separately is a huge benefit to the business model.
What is the value of bringing prestige beauty into Walmart?
Through our omnipresence, we’re able to provide our customers with both mass and prestige products in one simple and convenient destination. Our focus remains on offering a strong, exciting beauty selection that drives traffic and sales, as well as evolving the experience to meet the ever-changing needs of our customers.
