Consumers look to custom beauty to address inclusivity gaps says Mintel
Q&A
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
CosmeticsDesign spoke with Simon Pitman, global senior analyst for Mintel Beauty and Personal Care, about what consumer demand and interest look like in customer beauty and personal care.
What does the customer demand for custom beauty look like broadly right now?
Mintel’s Beauty With A Brain trend underlines how many consumers are increasingly aware of greater choice in beauty and personal care products, while also being informed about ingredient advances that are bringing about more targeted and effective formulations.
