Traackr's "State of Influence: Beauty 2024" report also reveals a 68% surge in Instagram video views, highlighting the growing impact of paid media and strategic creator partnerships in the beauty industry.
The new campaign focuses on the intersection of beauty and athletic excellence as a marketing strategy by tapping top tier female athletes as brand representatives to showcase the efficacy of one of Milani Cosmetics best-selling products.
In an era where digital fluency shapes consumer behaviors, the impact of Gen Z's immersion in social media on their beauty and personal care product preferences is profound and multifaceted.
In this exclusive interview, CosmeticsDesign spoke with Lash Therapy Australia’s co-founders to learn more about the brand has achieved viral growth through its organic and promotional social media marketing campaigns.
From a global view of crucial market influences to the subtle nuances of communication and conversational AI on personal care product commerce, this year’s PCPC Annual Meeting touched on a wide range of pressing industry topics.
The recent launch of TikTok Shop has opened the platform for beauty brands to engage with consumers through an avenue of e-commerce that affords the opportunity to ‘combine America’s top entertainment program’ with ‘what has the potential to become a...
CreatorIQ Director of Content Marketing Alexander Rawitz recently presented his analysis of social media influencer trends and their impact on beauty brand popularity at CEW’s State of the Beauty Industry digital event. Using his analysis, he shares his...
The French American beauty company Coty saw its sales up 13% on a like-for-like basis (LFL) for the second quarter of its fiscal year, and up by 14% LFL for the first half.
Consumer brand engagement is playing a greater role in product formulation than ever before in 2024, as ‘zero- and first-party data’ provides ‘a whole new level of insight’ into beauty buyer’s purchasing habits.
Generation Z can be vocal, but their words don’t always align with their actions when it comes to buying beauty products. We spoke to EY’s Marcie Merriman to find out more…
Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
TikTok changed the entire trends cycle for beauty brands in 2022, but how can it be used to drive sales in 2023? And what will happen if it’s banned in the US and EU?
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.
UK high street cosmetics brand Lottie London is expanding fast, developing trend-forward beauty items inspired by social media buzz amongst its Gen Z target audience, its founder says.
Recent research from social tool Pulsar reveals the latest in leading brow beauty trends on social media, detailing the brands, descriptions, how-tos and hashtags capturing the attention of brow fans.
Deciem-owned indie brand The Ordinary is the most popular beauty brand on TikTok by hashtags and follower count, closely followed by L’Oréal’s derma brand CeraVe; though Unilever’s Dermalogica steals top spot for most videos.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
All around the world, cosmetics and personal care industry professionals have been working from home during the Coronavirus pandemic. Without the usual calendar of events and tradeshows, we’re finding new ways to stay in touch and stay informed.
Consumers in coronavirus (COVID-19) lockdown are looking forward to plenty the other side, but beauty therapy tops the ranks – way ahead of eating out, socialising and travel, according to Kantar.
LA cosmetics brand ColourPop is stealing social media interest and generating most purchase intent online, according to beauty intelligence firm Cherry Pick.
In today’s digital environment, things move fast especially with social media. So having a clear understanding of what is important and what you should be doing is critical to success both from an engagement standpoint but also a brand standpoint.
Edgy color cosmetics brand NARS has seen a backlash following the announcement that it will enter the China market, where product safety testing on animal is still mandatory.
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
According to a report from market researcher Kline, cosmetics and personal care brands (and apps) that customized consumer options did well in the US marketplace last year, and social media marketing got results too.
Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
A new survey of social media habits in the US finds that when it comes to cosmetic brands, users should be measured according to the quality of engagement.
YouTube video make-up tutorials are big business for entrepreneurial individuals and smart brands looking for scalable word-of-mouth endorsements in the digital age; DulceCandy just received a Latinovator Award for her success in the field.
Consumers concerned that Bisphenol A used in cosmetics packaging could be absorbed through the skin and disrupt the body’s endocrine system, have taken to social media and are effectively overwhelming the messaging from brands and government agencies.
Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears to be making its mark.
L’Oréal has announced the acquisition of US color cosmetics player NYX Cosmetics in a move that will see it take on one of the fastest growing players in this highly competitive category.
As more and more beauty brands strive to master the social media platform to connect people and interact, digital specialists have found color cosmetics player MAC to be ahead of the game with its strategy.
Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.
Social media photo sharing platform Instagram is opening up a big opportunity for beauty brands to utilize user generated content and grow eCommerce channels.