Eveline Cosmetics launches e-commerce website
The company turned to ProConcept Marketing, a company specializing in business acceleration, management and specific marketing strategies, including the development of internet sites.
Eveline’s online presence has been developed to help it increase brand awareness as well as tapping into the fact that online retail sales of cosmetics and personal care products are growing rapidly.
The Polish company is a major player in the European market for skin care, hair care and wellness products and is currently present in over 46 markets, where it distributes more than 700 products that help contribute to annual sales of over $500m.
Eveline wants to build brand awareness worlwide
The company has a significant presence in the US and has been building on its position with the launch of products specifically targeted at the market, including a new range of organic cosmetics aimed primarily at women of color.
“The website creates an identity that will translate well commercially in a luxury online shopping environment,” an Eveline spokesperson said.
Through the arrangement between the two companies, ProConcept Marketing will receive a fixed percentage of the total online sales that Eveline achieve.
Tapping into online marketing power
The beauty industry has seen a massive increase in its online presence over the past year, with hundreds of company’s adding their own online portals, as well as launching social media campaigns through websites such as Twitter and Facebook.
As a shopping destination the internet is the only retail channel to be holding onto growth in the recession, according to new research from market research group NPD.
In May of this year, the firm published research indicating that online beauty product sales in the United States were up one percent over the past year.
