Market trends

Antioxidant products a cosmetic winner according to market researcher

Antioxidant products a cosmetic winner according to market researcher

By Michelle Yeomans

According to a recent survey carried out by US market researcher, Packaged Facts, cosmetics tagged with the word 'antioxidant' are favored by the consumer as research finds retail sales of these products were estimated at $3.9 billion in 2011,...

Urban Decay's 'Book of Shadows' featuring QR codes

Interactive packaging set to be 2012 global trend

By Michelle Yeomans

Market researcher Mintel has revealed the hottest trends set for the cosmetics industry this year, forecasting a rise in packaging and products which increase the interactivity between the virtual and real world like QR codes and USB ports.    

New trend emerges as natural & organic brands expand onto mass markets

New trend emerges as natural & organic brands expand onto mass markets

By Michelle Yeomans

According to research carried out by Organic Monitor, natural & organic brands on the North American market are making inroads in mass market retailers and encouraging supermarkets to develop private label ranges as shelf-space in natural food shops...

Subscription sampling - helping to connect the consumer to the brand

Subscription sampling - helping to connect the consumer to the brand

By Michelle Yeomans

Subscription sampling companies are said to be a new trend that better connects the consumer to the brand, enabling the sampler to find what product really works for them while offering up and coming brands the opportunity to reach potential buyers.

Halal cosmetics proves to be a market trend in the US

Halal cosmetics proves to be a market trend in the US

By Michelle Yeomans

Following the first international conference in 2010 on the emerging global Halal cosmetics and toiletries sector, big players like Bare Minerals have started to introduce all natural ingredient products to their line.