Independent cosmetic brands are serving to shake up the cosmetics world, with the larger multinationals carefully observing all the moves, and often buying them up.
As the market for online cosmetics continues to return healthy growth rates, beauty marketers could still be extending their digital reach further by tapping into apps to promote brands, new research says.
At the company’s worldwide Content Factory employees will create original digital assets to share brand stories, education and inspiration with consumers.
This marks the second year that innoCos events produced the digital marketing awards in New York City, honoring brands in 10 categories from best app to best Instagram and everything in between.
The company’s US-based Women in Digital initiative has announced it’s 2015 Next Generation Award Winners, recognizing the achievements of three original digital company leaders.
Social media has the brand’s followers scattered all over the web, so this month Urban Decay welcomes them back to the fold with a new global content site.
The consumer fragrance creator has set its sights on digital scent technology and, by making use of Vapor’s oNotes software platform, anticipates a first product launch early next year.
Cosmetics Design checked in with Katie Ochieano, SMB Merchant Marketing for the online payment company, to find out just how valuable mobile shopping and contextual commerce are for beauty brands.
Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading brands and modern consumers interact in real time.
One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.
Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
Thanks to ecommerce platforms, 38% of beauty and health consumers are now signed up for a subscription service, according to a new report from Business Insider Intelligence.
If recommendations from friends, experts and influencers sell beauty products and social media is hosting the biggest consumer conversation ever, why not curate a collection based on all that valuable banter?
NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can leverage social media more fully.
Avon has improved its ecommerce platform, launched a representative empowerment site called Beauty for a Purpose and is constructing a global IT system that will vary according to the needs of a given market.
Cosmetics brands and ecommerce generalists that launched as pure play digital ventures are shifting to omni-channel commerce, and a new report from global market research firm Kline looks into the phenomenon.
A newly released research report from the social analytics solutions firm NetBase includes a listing of the top 30 brands according to the frequency and sentiment with which consumers post about beauty, feeling beautiful, and the like.
Now researchers can print and test cosmetics on human skin without devoting hundreds of thousands of dollars or massive amounts of space to printing technologies.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
The internet of skin is nearly here, thanks to the Seoul-based start-up Way, which will launch a digital tool that monitors and helps manage skin this November.
A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity for digital selling is set for sizeable growth.
Flexible wireless sensors, developed in collaboration with engineers from the University of Illinois, measure skin conditions and gather data that L’Oreal can put to good use.
Consumer views of video marketing on popular digital platforms is growing by leaps and bounds, according to the Beauty on YouTube 2015 study from Pixability.
The 3-D human tissue company Organovo filed a current report this week with the SEC stipulating the conditions of that company’s arrangement with L’Oréal USA, which is a game changer for cosmetics testing, biotech, and the nutraceutical market.
We spoke to Sarah Hoit, material scientist at Material ConneXion, about the latest developments with 3D printing - and how its use in the packaging business can benefit manufacturers and consumers.
The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.
L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.
The importance of the in-store experience has not been wasted on Sephora, as can been seen with its 'Innovation Lab', which the retailer says will feature programs that encourage the next generation of digital leaders.
Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.
That according to Donna Barson, senior associate with market research consultancy Kline Group, who spoke with Cosmetics Design about the opportunities for cosmetics and personal care brands in this space.
A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that it will mess up their ‘do’. Apparently this is common, and the driving force behind Procter &...
The marketing initiative is bound to energize loyal customers, inspire a flurry of social media, and allow L’Oréal to learn even more about how its products are used.
The new online community and product swapping site launched this week in hopes of cleaning out lipstick drawers and beauty cabinets across the country.
Like GoPro meets Fitbit for your face, the Oku device is a wireless skin analysis tool and associated app coming to market soon for the young, digital, and beautiful.
Proactiv ran the first episode of their #BeYouTV series this week and has scheduled out shows based on popular search terms, media personalities and lifestyle topics to run weekly in to March 2015.
They have already set up their page and built a huge following; so rather than try and fight for the same space, cosmetics brands are catching on to the trend of teaming up with bloggers and social media celebrities to market their products.
The digitally savvy beauty and skin care brand launched in the UK in September 2013 and is now tailoring US expansion efforts to this country’s online sales requirements and local consumer expectations.
The tech company works with beauty brands and fashion labels alike to show online shoppers what products look like on a range of models and in a style of their own choosing.
As beauty brands get savvy about Hispanic market trends, companies are hiring spokespeople and partnering with celebrities to ensure that the face of the industry looks more like the face of America.
In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media.
