Market trends

Top 5 stories tapping in to the natural trend

Natural Top 5

Top 5 stories tapping in to the natural trend

By Andrew MCDOUGALL

The natural trend is by no means new, but with a plethora of beauty and skin care products popping up on our shelves and a lot of recent coverage focused on the naturals arena, CosmeticsDesign.com USA takes a look at some of the recent big-hitting articles...

Finalists announced for digital #beauty20 Awards

Finalists announced for digital #beauty20 Awards

By Michelle Yeomans

Organizers of the event that recognizes beauty brands efforts on the digital platform have selected the finalists they say have significantly invested in digital marketing throughout the year.

Beauty from within supplements: how to win the consumer

Datamonitor Comment

Beauty from within supplements: how to win the consumer

By Michelle Yeomans

According to Datamonitor Consumer, as the beauty from within segment evolves, cosmetic manufacturers are now focused on researching solutions to better meet consumer expectations and convince of a supplement's effectiveness. 

L'Oréal dominates Norway’s hair care segment

L'Oréal dominates Norway’s hair care segment

By Lucy Whitehouse

L’Oréal boasts a market share of 29% in Norway’s hair care segment, making it the country’s most popular brand by a significant margin, according to latest research released by Euromonitor.

Latin America body care market spells big opportunities

Latin America body care market spells big opportunities

By Simon Pitman

Economic and population growth are feeding a significant rise in the value of the body care category in the main Latin American markets. And growth is expected to continue, according to Euromonitor.

Lip care growth booming in the US

Lip care growth booming in the US

By Andrew MCDOUGALL

Even though it accounts for the smallest percentage of color cosmetics sales, the lip segment is currently the strongest in terms of growth in the US due to its ‘must-have’ status.

Hair straightening no longer a one-size-fits-all category

Hair straightening no longer a one-size-fits-all category

By Andrew MCDOUGALL

Innovative technologies and products have revolutionised the hair straightening category and made it one of the most dynamic hair care categories, driven by demand for hair control and lifestyle changes. 

NPD report reveals big opps in US fragrance market

NPD report reveals big opps in US fragrance market

By Michelle Yeomans

The NPD Group’s 2014 track report has revealed that just 1% of women use only fine fragrances, which means the wide usage of scented products is a considerable opportunity for the fragrance industry.

How personal care can soothe minds: the future of scents for stress relief

Datamonitor Comment

How personal care can soothe minds: the future of scents for stress relief

By Michelle Yeomans

According to Datamonitor Consumer, the global economic downturn has resulted in a world of stress-overloaded consumers which is opening up areas for cosmetic manufacturers thanks to a well-established connection between personal care and stress relief.

Simple is best for baby skin care

Simple is best for baby skin care

By Andrew MCDOUGALL

When it comes to children’s skin care staying simple is the best advice and not getting too wrapped up in safety concerns.

Sun care focus: Highlights in 2014 so far…

SUN CARE FOCUS

Sun care focus: Highlights in 2014 so far…

By Simon Pitman

Cosmetics Design USA takes a look at the top sun care stories from the cosmetics industry this year, focusing on the new market trends and latest research.

Scientific skin care holds vast opportunity

Scientific skin care holds vast opportunity

By Andrew MCDOUGALL

Scientific skin care holds a great opportunity for beauty manufacturers as it merges the cosmetics industry with the medical industry, and the segment is tipped for growth.

Urban Decay made up with new augmented reality technology

Urban Decay made up with new augmented reality technology

By Andrew MCDOUGALL

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.

Evonik’s US sets sights on men’s grooming market

Evonik’s US sets sights on men’s grooming market

By Simon Pitman

Evonik’s VP of personal care in North America explains how the ingredients player is planning to capitalize on the growing opportunities in the region’s men’s grooming market by developing a deeper understanding of what male consumers are looking for.

Nivea’s new anti-ageing boutique targets older women

Nivea’s new anti-ageing boutique targets older women

By Lucy Whitehouse

Beauty brand Nivea have recently launched a new ‘immersive’ retail space, dubbed Face Facts Boutique,  with which the brand hopes to attract a larger consumer base of women aged 40 – 60.

Consumer report finds questionable ingredients in cosmetics

Consumer report finds questionable ingredients in cosmetics

By Michelle Yeomans

Consumer Reports 'ShopSmart' says it has found numerous body care products with potentially harmful ingredients, such as coal tar color, triclosan, and formaldehyde releasing chemicals following a year long investigation.

Mobile apps: opportunity or risk for beauty brands?

Mobile apps: opportunity or risk for beauty brands?

By Lucy Whitehouse

With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.

NYX Cosmetics: beauty's video marketing powerhouse

NYX Cosmetics: beauty's video marketing powerhouse

By Lucy Whitehouse

The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.

L’Oreal sees opportunity in dermo-cosmetics

L’Oreal sees opportunity in dermo-cosmetics

By Andrew MCDOUGALL

L’Oreal sees big gains to be made in the dermo-cosmetics arena and the Active Cosmetics Division’s general director believes that having strengthened its market position, its 2 targeted brands, Vichy and La Roche-Posay, are well placed to drive on.